Marketing employs strategies to identify and communicate the value of a product or service to meet the needs of an audience while making a profit. Marketing strategies are constantly happening all around us—when you receive an email about a seasonal promotion, when you see a 30% discount at your local supermarket, or when you use your loyalty card to collect a free gift.
In a world full of advanced technology, businesses and companies need to keep on trend more than ever. In order to do so, they have to come up with creative marketing strategies that are not only relevant to today’s audience, but with the ever-evolving trends that will determine the success of their efforts.
Does organizing events excite you? Are you passionate about sharing your creative ideas? Can you come up with a description interesting enough to sell a product on the spot? Do you often come up with the craziest, wackiest ideas on how to attract attention?
Marketing may be the course for you!
There are six fields of marketing that you can choose from as your major. You can pick from these specializations:
Involves collecting, analyzing, and interpreting information about what people purchase and why they buy it. They research this through surveys, focus groups, and product testing to help companies identify the right target groups to direct their marketing efforts to.
Utilizes market research, production, advertising and sales to conceptualize products that is related to the cultivation and perceived value of a specific brand.
Advertising & Public Relations
Advertising employs various media channels to communicate a product’s value. It involves a creative process to design and conceptualize ads and the analytic process which identifies the best media outlets and tracks metrics to measure effectiveness of the ad.
Public relations focuses on the company’s public image. It communicates the company’s values through activities and achievements through various media channels.
Promotion uses marketing strategies such as discounts, free samples and giveaways to entice customers to purchase a product or service.
Sales is a set operation that involves the selling of a product to customer through the exchange of money.
Marketing graduates have broad career prospects. You can pick a marketing-specific career or explore other opportunities such as:
Creativity: To excel in the marketing field, you need to be creative, updated with the latest trends, adapt to fast-moving situations, and better yet, be able to start your own unique movement! You’ll need to utilize your creative skills to convince customers to buy your goods or service through your platform.
Team Player: A good team player is a great marketer. You know how to listen to other people’s ideas and use it an inspiration to create an idea out of it.
Versatile: You enjoy socializing and connecting with people, but you’re able to work on your own as well. You can adapt to a situation quickly and inspire the people around you with your creative work.
The study duration could vary from one institute to another. However, as a general estimate, we have compiled a general estimate of the duration according to the study levels and qualifications.
Foundation/Diploma: 2 – 2.5 Years
Bachelor’s Degree: 3 Years
Master’s Degree: 1-2 Years
STPM: Minimum 2 full passes in the relevant subjects.
A-Levels: Minimum 2 passes in the relevant subjects.
SAM: Minimum Tertiary Entrance Rank (TER) of 70 and at least Grade B in 2 relevant subjects.
CPU: Minimum average of 70% for 6 relevant subjects.
UEC: Minimum Grade B in 5 relevant subjects.
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