Bachelor of Arts (Hons) in Digital Advertising

Course Detail

University Asia Pacific University of Technology and Innovation (APU)
Qualification Bachelor's Degree
Study Type Full Time
Duration 3 Years
Intakes November | February
Total tuition fee (local) RM 81,800
Total tuition fee (foreign) RM 88,200


This programme is specifically designed to provide Digital advertising knowledge and production discipline, Current theory and principles to apply skills in the effective development of advertising campaigns and skills  to identify major issues affecting the global advertising industry. 

Entry Requirements

For local students, applicants will need to achieve MUET Band 3 and meet ONE of the following qualifications:

Direct entry to level 1:

  • Foundation with minimum CGPA 2.0 
  • At least CGPA 2.0 in Malaysian Higher School Certificate (STPM)
  • At least a pass in Malaysian Matriculation
  • At least 2 passes in A-Level

Direct entry to Level 2:

  • Diploma in Design & Media or equivalent with a minimum CGPA of 2.50
  • Applicant with CGPA above 2.0 and below 2.50 may be accepted using rigorous assessment conducted by APU and subject to the approval of the Academic Board


For international students, applicants will need to achieve the following qualifications:

  • Possess relevant qualifications accepted OR recognised by Malaysia Qualifications Agency (MQA) and the Academic Board of the university
  • A score of band 5 in IELTS OR TOEFL score of 410 and above