BA (Hons) in Marketing Management

Course Detail

University Asia Pacific University of Technology and Innovation (APU)
Qualification Bachelor's Degree
Study Type Full Time
Duration 36 Months
Intakes November | February
Total tuition fee (local) RM 87,000
Total tuition fee (foreign) RM 88,200


This program provides students with an understanding of theories and concepts that underpin effective marketing, exposure to key areas, and exposure to how the marketing discipline makes its impact.

Entry Requirements

For local students, applicants will need to achieve MUET Band 4 and meet ONE of the following qualifications:

Direct entry to level 1:

  • Foundation with minimum CGPA 2.0 
  • At least CGPA 2.0 in Malaysian Higher School Certificate (STPM)
  • At least a pass in Malaysian Matriculation
  • At least 2 passes in A-Level or a Pass in English and Mathematics at SPM Level or its equivalent

Direct entry to Level 2:

  • Diploma from APU/APIIT  or equivalent with a minimum CGPA of 2.50
  • Applicant with CGPA above 2.0 and below 2.50 may be accepted using rigorous assessment conducted by APU and subject to the approval of the Academic Board

For international students, applicants will need to achieve the following qualifications:

  • Possess relevant qualifications accepted OR recognized by Malaysia Qualifications Agency (MQA) and the Academic Board of the university
  • A score of band 5.5 in IELTS OR TOEFL score of 550 and above