Look around you. Everywhere, you are surrounded by designs. They can be a packaging of your favourite snack, the aesthetic design on your bag, or even this web page that you are staring at right now.
Visual communication exists in both traditional and new media. From brochures, magazines, newspapers, websites, television, and social media, the list goes on. As a graphic designer, you will display content in the form of images and texts.
Graphic Design is an industry that requires plenty of creativity and out-of-the-box thinking. As technology advances, designers can now explore new ways to enhance visual communication by using sophisticated software and applications.
Join the force and embrace your artistic side!
There are seven fields of Graphic Design that you can choose from as your major. You can pick from these specializations:
Multimedia Design
In this field, you will learn to utilize different types of designs (visual effects, graphics, animation, images) to create engaging visual content for a variety of media (mobile applications, website ads, magazines).
Animation and Motion Graphics Design
As digital platform grows, motion graphics and animations are no longer reserved for film. This new field requires various skills in coding, 3D modeling, and even marketing. You will create animations for logos, promotional videos, apps, websites, video games, GIFs, and many more.
Interior Design
If showroom and furniture exhibitions excite you, you are probably suited for interior design! Most building structures require a little design: cafes, restaurants, offices, homes, and even hospitals. This is when you step in and design aesthetically pleasing rooms and spaces to enhance their overall appearance.
Marketing and Advertising Graphic Design
Marketing and advertising rely on visual content to create more engagement with the audience. As graphic design contributes to the efforts of influencing an audience’s decision-making process, you should be familiar with different design presentations and applications as well as have general knowledge of consumer behaviour.
Visual Identity Graphic Design
In this field, you will work closely with business organizations to create a unique visual identity for them. Visual identity covers logos, colour palettes, business cards, and typography that showcases a brand’s personality. You should know about the different design elements across the general media to create versatile designs.
Social Media Design
Social media is one of the most effective platforms for marketing. An advertisement on Instagram, TikTok or Facebook relies heavily on aesthetic designs to increase traffic. Visual content like animations, GIFs, videos, and images are the heartbeat of a social media marketing campaign. Users will most likely pay attention to visual content before written content, so you’ll need to work your magic in this field.
User Interface Graphic Design
User Interface (UI) sounds foreign and complex, but you will be responsible for the fun part: design. In UI design, you will focus on designing an interface to create a user-friendly experience for web pages, desktop and mobile applications, and games. These include designing icons, buttons, menu, and many more. You must know how to balance functionality and aesthetic appeal.
Tech Savvy
Graphic designing involves the use of software and computers. Being tech savvy helps you to swiftly learn and master complex editing and designing software.
Time Management
Almost everything in the media requires a design. New projects will pile up on top of unfinished designs, each with their own specifications. You need to be able to adjust and organize your timeline to meet deadlines.
Visionary
It is easy to visualize great ideas in your head, but it takes a visionary to fully realize an idea’s potential. You should always keep yourself updated with the latest trends to produce fresh ideas.
The study duration could vary from one institute to another. However, as a general estimate, we have compiled a general estimate of the duration according to the study levels and qualifications.
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