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Course

Bachelor of Business Administration (Honours) Majoring in Digital Marketing​

Course Detail

University University Tun Abdul Razak (UNIRAZAK)
Qualification Bachelor's Degree
Study Type Full Time
Duration 3 Years
Intakes March | July | November
Total tuition fee (local) Contact [email protected] for more information
Total tuition fee (foreign) Contact [email protected] for more information

Curriculum

This curriculum offers students with an insight on how new marketing techniques, technological advances and emerging marketing tools are used across modern media networks to interact efficiently with clients and maximize business strategy and marketing techniques.​

Entry Requirements

Local Students:​

  • Pass in STPM with minimum of CGPA 2.00 in any TWO (2) subjects and pass in Mathematics and;​
  • Pass A-level with a minimum of Grade D in any 2 subjects and pass in Mathematics and English;​
  • Pass in Matriculation or Foundation with a minimum CGPA of 2.00; or​
  • Pass in Unified Examination Certificate (UEC) with at least B Grade in five (5) subjects including English and Mathematics; or​
  • Pass International Baccalaureate (IB) Diploma with minimum score of 30 points; or​
  • A Pass in Diploma with a minimum CGPA of 2.00; or​
  • Equivalent qualification which is recognized by the Malaysian Government​

 

International Students:​

  • IELTS Band 5.5​
  • MUET Band 3